date:Feb 02, 2014
The Hershey Co. hopes to unwrap new opportunities in the $3.4 billion spreads category with its latest product line.
Launched in mid-January, Hersheys Spreads includes chocolate, chocolate with hazelnut, and chocolate with almond varieties packaged in 13-oz jars.
(The category of) spreads includes peanut butter, marmalades and other kinds of things, said J.P. Bilbrey, president and chief executive officer, during a Jan. 30 earnings call with financial analysts. And the fastest growing sub-segm