date:Apr 01, 2012
ctive and massive. Analysis firm eMarketer estimates that in 2010, more than 3.9 million women with children were blogging. And a recent report found that moms were more likely to visit other blogs to seek advice on both products and parenting issues.
Retailers, from big-box giant Walmart to mid-size chains such as Raleys Family of Fine Stores, are harnessing this power by creating a community of mom ambassadors to blog about their stores and the products they sell.
Ambassador pr