date:Dec 28, 2012
ands and retailers are mostly using QR codes as an educational tool, says Melissa Spiro, fish buyer with Waitrose. She says, however, that recent consumer behavior research has also found that more and more customers are using smartphone technology to check prices in the aisles. While this has focused on higher-value items, she believes it wont be long before it moves down to lower value, day-to-day products.
At Waitrose we have started using QR codes to get across our standards and sourcing po