date:Jan 13, 2014
aged in stand-up pouches, Grimsey claims. Campbells Go, as they were unveiled by the company in 2012, have shown enormous promise in America, while leading competitor Heinzs version, dubbed Soup of the Day, have performed well in Australia.
Last September, Campbells even unveiled Fresh-Brewed Soup K-Cups that can be prepared by Keurig coffee brewers. The two-part preparation includes a K-Cup broth brewed over a packet of dried pasta and vegetables.
And the pouch approach is emerging as a key p