date:Jan 13, 2014
The Campbells soup can evolved from an American dinnertime staple into a symbol of iconography during the Pop art movement of the early 1960s. But now, even Andy Warhol himself might be stunned to learn that canned soup may soon become a bygone relic.
Worldwide soup consumption was flat in 2013, reports consumer research firm Euromonitor International, continuing a trend of declining global sales in the category over the last five years.
But its not necessarily soup itself that consumers are r