date:Jul 09, 2012
According to the company, with the blend of long grain rice and fibre grains, consumers get twice the fibre of long grain, but the taste of white rice.
Uncle Bens Twice the Fibre' long grain rice will be available in 500g and 1kg loose packs and also as a 500g boil in the bag. The range goes live in Asda in June, with other major retailers to follow in 2012, reported Fdin.org.uk.
A full launch package will be available to retailers, including a new TV advertisement campaign and in-store support