date:Jan 08, 2014
s system for reprocessing plastic bottles and returning them to GB shop shelves as new products.
Nick Canney, CCE vice president sales and marketing, said the soft drinks giant was pleased with the response from consumers.
There are many challenges to address in improving at-home recycling but this has proved a powerful means to highlight the issue in a way that makes it genuinely tangible for shoppers, he said.
Josh Hardie, corporate responsibility director at Tesco, said: The response to th