date:Jul 07, 2012
To put it simply, potato chips and other kinds of packaged snacks are sold in plastic bags or wrappers, which are common examples of flexible packaging. While water and other beverages are sold in bottles, which are examples of rigid packaging.
The Indian FB packaging industry is growing at the rate of 15 to 20 per cent per annum, and rigid packaging accounts for the bigger share of this growth (to the tune of over 80 per cent). Despite the positives that can be taken out of this, it would not