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‘Natural yogurt liqueurs’ hold Western promise as cream-based options curdle
date:Jul 07, 2012
Alcoholic drinks analyst, Spiros Malandrakis, said that the cream-based liqueur categorys global volume compound annual growth rate (CAGR) was essentially flat between 2006 and 2011.

Not evenflavoured launches, Diageos almighty marketing machine, the launch of Qream in the US or even its celebrity endorsement by Pharrell Williams failed to turn the dairy tide,he added.

Nevertheless, as maturity, stagnation and saturation curdle the category in Western markets, a shift to a yogurt-based offer

07/15 05:15