date:Jul 06, 2012
ented polymer technology to market.
UK launch and formulation change
Speaking to ConfectioneryNews.com today Revolymer CEO Roger Pettman told us more about how the money would be spent.
Revolymer plans a UK roll-out its own gum brand Rev7, which contains the synthetic polymer, after the gum base recently obtained EU novel foods approval. It plans to build upon its successful launch in the US.
In the UK, Revolymer plans to position itself in the sugar-free gum segment, using sorbitol and xyli