date:Jul 05, 2012
ather evidence for health claims on the benefits of probiotics in the gut in humans and animals.
A shift in marketing strategy has helped some firms continue to distinguish their products' benefits, despite having health claims applications rejected, according to Roberta Re, nutrition research manager at Leatherhead Food Research. Re noted Danone's 'Tummy loving care' campaign for Activia, with its less specific campaigns such as 'Love your gut week'.
This only works because it comes on the ba