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Open innovation at BASF: ‘We want to move beyond the buzzwords'
date:Jul 05, 2012
eyond the buzzwords and really walk the talk, demonstrate real value to our customers.

One obvious example of this is the recent expansion of BASFs food technology applications center in Tarrytown, New York, which provides a clear signal to the market that BASF wants to work more closely with customers, he says.

We want to have a different kind of communication with our customers, to collaborate with them. Its about thinking business-to-consumer, but acting business-to-business.

So we are ap

03/10 05:56