date:Jul 05, 2012
ducts.
In response, Fonterra agreed to make some alterations to the wording on its website.
It changed the phrase we all need it to we all need them and ended its use of the word essential to describe the presence of dairy in a balanced diet - instead opting for the word important.
It [milk] is the richest dietary source of calciumwas also changed this toMilk is the richest food source of bio-available calcium.
The ASA concluded:In summary, the Complaints Board ruled the Complaint was upheld