date:Jul 04, 2012
tles meant there had been several reports of the caps coming away from the package into the mouth of children.
The firms website claimed its Fruit Shoot drink is the number one FMCG brand for children worth 96m (120m).
The Fruit Shoot Hydro was launched last year with a 2.5m marketing campaign that emphasised the sports bottle format. The drink is aimed at children who are active, with the new non-spill cap a key aspect in securing traction in this increasing important and competitive market.