date:Oct 31, 2013
a collaboration with Green Mountain Coffee Roasters (GMCR.O), as convenient afternoon snacks that provide a whole different experience of soup, Morrison told Reuters in an interview, adding that company studies found more than 80 percent of Keurig users eat Campbell soup.
Single-serve really seems to be working, and we think there's an opportunity to broaden the occasions where soup is eaten, said Mark Alexander, president of Campbell North America.
The K-cups announcement came about a year af