date:Oct 31, 2013
n chicken and curry lentil. It is supplementing the company's cans - made famous by Andy Warhol 1960s art - with portable bowls and pouches.
Campbell said the percentage of list sales from new products grew from 8 percent in fiscal 2011 to 9 percent in 2012 and 10 percent in 2013. The company expects this number to jump to 12 percent in fiscal 2014.
One weak spot, said Wrede, is Campbell's V8 products, which while popular with baby boomers hasn't won over younger consumers who like fresh squee