date:Oct 31, 2013
ith analysts in June.
Millennials typically value healthfulness, convenience and portability, and have a more adventurous palate than previous generations, but they're also more driven by good deals. And soup is still considered a conservative or old-fashioned food, according to the market research firm Euromonitor.
Campbell has tried to overcome some of these perceptions by offering more exotic flavors, supplementing the classic tomato and chicken noodle varieties with such flavors as Morocca