date:Oct 31, 2013
ate equity firm.
Despite the rise in the share price, it may be too early to declare Morrison's initiatives a success. The company tried in the past to lower its sodium, a move most consumers rejected. This time, it's trying to build the loyalty of the often fickle younger consumers, who tend to be more price-conscious and less brand-loyal than older cohorts.
Morningstar analyst Erin Lash, who rates the company's shares as slightly undervalued, said other rivals including General Mills Inc's P