date:Oct 31, 2013
milies, teens, and young adults and developing products that will build loyalty as these consumers age.
These efforts helped boost soup sales by 5 percent last year, according to Campbell. Soup is expected to make up about a third of the company's sales in 2014, down from 40 percent in 2012, said Morrison, who was named CEO after working at Campbell as executive vice president and chief operating officer. The decline is largely due to the sale of its European soup business this summer to a priv