date:Oct 31, 2013
ter the launch of Campbell's Go Soups, sold in microwaveable pouches designed to be heated and sipped on the go.
In food in general and our company, packaging is a key component to how we innovate. It's part of our broader research and development strategy. Every innovation team has a packaging engineer on it, Alexander added.
Bill Bishop, a supermarket consultant, said that changing packaging could give Campbell a leg up over private label brands, which often deliver similar products at lower