date:Oct 31, 2013
When Campbell Soup Co (CPB.N) was losing market share to private label brands and smaller competitors in recent years, it could have used another pop superstar like Andy Warhol to try to make its brand hip again, especially with 20-somethings.
Instead, it got a new CEO, Denise Morrison, who spent hundreds of millions of dollars to reinvent its marketing and packaging, including to-go soup cups that could be made in a Keurig coffeemaker. She also acquired or developed hundreds of new products