date:Jul 03, 2012
Nielsen analysed over 11,000 new consumer product introductions in the US food and drink sector between 2008 and 2010 to determine which products demonstrated breakthrough results in their categories.
The title of Breakthrough Innovation Leader was awarded to 34 products satisfying four requirements: Distinctiveness, Relevance, Category Impact and Endurance.
Trident Layers received a gold award, meaning the product had reached cumulative sales between $100m and $200m
Krafts sugar-free gum T