date:Jul 03, 2012
offer of more than 400m for its French spreads business, St Hubert.
Category growth
As a new innovation, while we can't speak for others, we identified that the 'UK seeded and whole grain market presents a growing opportunity and research showed Clover Seedburst would appeal to a new audience of health motivated consumers',a Dairy Crest spokesperson told DairyReporter.com.
This product is a new innovation to the UK market.
According to the firm, innovation is key to category and brand growth