date:Jul 03, 2012
id, assnacks are usually positioned as everyday food, hence affordability is important to consumers.
She detailed that the rural market will become increasingly important andas consumers are becoming more health conscious, niche products like low-fat, sugar-free, low-salt, non-friend or roasted snacks are expected to gain popularity.
PepsiCo has made clear its plans to tap into this forecast health-trend in the snacks arena, Szalai said, which will prove invaluable should it want to compete wi