date:Jul 03, 2012
The company uses a small blood sample from the cow's ear before it is shipped from the farm, and develops a unique identification based on the animal's DNA. This identification code is printed on the product package.
The consumers can scan the code on the meat product using their smartphones and track it to the farm where it came from, reported Knoxnews.com.
As a part of this project, BioPet president and CEO Jim Simpson has established a new company, Southern Natural Foods, which will sell DNA-