date:Jun 30, 2012
nds really cheesy is a teavolution, taking tea to the next stage and making it fun, sexy and vibrant. Consumers want tea with a twist that tastes good.
So why did Khan choose to pursue a foodservice, rather than retail, route to market?I wanted to create a three-dimensional product, give the consumer an experience and build a brand ethos. through cafs, and this was the main opportunity in London.
It would have been easier to go through the route that you mentioned [retail]. I found it more ch