date:Sep 25, 2013
Hellmann's is to celebrate 100 years of its famous mayonnaise brand with a new TV ad and revamped packaging for its Real and Light jars.
Airing in October with the strap-line 'Bring Out The Best', the ad celebrates the heritage of the Hellmann's brand, documenting the progression of the emblematic blue ribbon jars throughout the last 100 years.
In addition to the TVC, limited edition '100 years jars' for the Real and Light variants will be rolled out in supermarkets.
We wanted to create an ad