date:Sep 17, 2013
Tropical Sun and the African Caribbean Leukaemia Trust (ACLT) have announced a new campaign to increase awareness of donor registers. Tropical Suns Crunchy Coconut Peanuts will be positioned towards encouraging people to join the blood, organ and bone marrow registers.
The ACLT points to concerns that there is a shortage of donors from British ethnic communities, with only 1% of blood donors being Black. Despite 1.5% of organ donors being Asian, Asians are 3-4x more likely to need an organ tran