date:Jun 29, 2012
ctivated brain regions that control appetite and reward, unlike pictures of non-foods.
This stimulation of the brain's reward areas may contribute to overeating and obesity,said Page.We thought this was a striking finding, because the current environment is inundated with advertisements showing images of high-calorie foods..
Page added that viewing pictures of high-calorie foods also significantly increased ratings of hunger and desire for sweet and savoury foods, whilst ratings of hunger and