date:Jun 29, 2012
The new data presented atThe Endocrine Society's 94th Annual Meeting reveals that images of high-calorie foods results in an increased desire for food by stimulating the appetite control centre of the brain.
Led by Kathleen Page of the University of Southern California, Los Angeles, USA, the research team used functional magnetic resonance imaging (fMRI) to assess the brain responses of 13 obese people finding that simply viewing images of high calorie foods such as ice cream and cupcakes a