date:Jun 29, 2012
, says an industry-specific analysis by ASSOCHAM.
ASSOCHAM findings indicate that a strong shift in consumer beverage demand towards non-carbonated alternatives is creating new opportunities for drinks manufacture in the country. The most traditional Indian beverages comprise lassi, chach, sharbat, thandai, kanj, or milk shake, nimbu pani (lemonade), badam doodh and coconut water.
The juices market in India is dominated by Dabur's Real fruit juices and PepsiCo's Tropicana has a 45% market shar