date:Jun 29, 2012
In a press release, the Associated Chambers of Commerce and Industry of India (ASSOCHAM), stated, Factors that have fuelled this industry's growth are greater disposable incomes, particularly in urban areas; consumers are seeking healthier beverages even if they are relatively more expensive, due to their positioning.
Also raising awareness levels with regard to obesity and other weight related health issues, especially amongst teenagers and young adults, has helped push sales of non-carbonates