date:Jun 28, 2012
randed goods and all the investment in creativity, design and innovation which goes with it.
Constrained by plain packaging, there would be no way for new products or competitors to gain entry to the market or existing players to fight for market share except on a price basis, argued the campaign group.This would have huge implications for brand owners and the advertising, design and print/packaging sectors. Ironically, all these changes would have the effect of lowering selling prices which co