date:Jun 28, 2012
of growth was generated by own label products, withthe same reduced servings opportunity, but at a lower price.
Indeed, according to Symphony IRI datasupermarket own-label lines account for 68% of the value and 79% of the volume sales, while Robinsons actually declined in net sales in 2011.
As such, Britvic provided kudos and investment behind the double concentrate category, only to see smaller scale value operators steal market share,Mallard and Adler added.
Within the UK squashes and cordi