date:Aug 20, 2013
alstead, chief operating officer of research firm Wine Intelligence.
Beverages with an ABV of 5.5 percent or lower are subject to a tax break in the U.K., and that along with growing pressure from the government led supermarkets to ask their wine suppliers for a new product.
This whole category was created from tax breaks and a social responsibility drive not calls from consumers, Halstead told CNBC.
Although demand took off when the products were first launched, he said most people only b