date:Jun 27, 2012
drive core brand growth. Were excited about the insights well obtain from the additional work currently under way on Hersheys confectionery demand landscape that is focused on the individual segments of chocolate, non-chocolate candy and refreshment in the U.S. and key international markets. Our Insights Driven Performance initiative has been embraced by retailers who value the solutions-based methods that drive mutual growth for the confectionery category and Hershey. We are creating a knowledg