date:Aug 13, 2013
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After reuse activities have been completed, households are encouraged to recycle their home creations.
The new campaign, which will be launched in partnership with UK retailer Sainsbury's, will also reward environmentally-minded consumers who make an online 'pledge' to the scheme.
Web-users will be asked to answer three questions on the campaign website, in turn receiving a downloadable voucher which offers 50p off their next 2-litre CCE purchase, which includes Coca-Cola, Diet Coke, Coke Z