date:Aug 13, 2013
Coca-Cola Enterprises (CCE) has launched a new environmental awareness campaign in collaboration with UK retailer Sainsbury's which places the concept of reuse ahead of recycling.
Launching on Wednesday 14 August, the six-week 'Don't Waste. Create' campaign encourages consumers to think more creatively about plastic bottle waste, offering a number of downloadable ideas sheets which highlight different functions for used containers, such as bottle bird feeders and self-watering bottle plant pots