date:Aug 12, 2013
stomers looking at free-range chickens on the Benlai Shenghuo website, a 2012 start-up whose name roughly translates as 'original life', get details on the breed they are selecting and its diet, along with photos of the birds wandering on farms.
Online customer reviews and ratings are also key in convincing potential buyers of quality, said Chen Liang, a senior research expert at Alibaba, owner of China's biggest online marketplace Taobao.
With its 10 million users per minute, Taobao has ridde