date:Aug 12, 2013
Persuading customers they can meet promises on food safety is crucial for online retailers.
If I'm busy I use websites. But if I have time, I prefer to drive to the supermarket and choose vegetables myself, said Zhang in Shanghai.
But vendors say that cutting out middlemen increases freshness and makes food more traceable, while packaging barcodes that can be read by smartphones help consumers verify the origin of items.
And companies go to some lengths to describe their products online. Cu