date:Aug 08, 2013
clubs/loyalty cards, and 11% used coupon matching services (such as double coupons).
Even if the vast majority (83%) of shoppers says they are satisfied with the store(s) where they usually shop for groceries, only slightly more than half (56%) enjoy grocery-shopping, and 18% actively dislike grocery shopping. This slippage suggests that retailers can do much more to make the task of grocery shopping easier, less burdensome, and maybe even pleasurable for a significant proportion of their custo