date:Aug 08, 2013
ding to Packaged Facts Food Shopper Insights survey data. Only 37% of grocery shoppers say they often stop by the grocery store on the spur of the moment.
That is in large part because saving money remains a key consideration. Two out of three grocery shoppers agree with the statement I buy a lot of groceries that are on sale or promotion. Moreover, almost half (47%) used coupons or coupon codes during their most recent grocery shopping trip, 42% checked store circulars, 31% used store savings