date:Aug 06, 2013
venues are up 3.9% for the quarter. The St. Louis Post-Dispatch explained how the company pulled this trick off while watching as its classic brands slump:
A-B InBev squeezed more revenue from each bottle as beer drinkers traded up to pricier brands, such as Bud Light Platinum, Budweiser Black Crown and Bud Light Lime-a-Rita.
Brands like Black Crown, which was introduced as a tastier, more sophisticated version of Bud earlier this year, are not only pricier, theyre far more profitable. The new