date:Jul 31, 2013
t one nutrition bar in the last 30 days, 55% are women. Female consumers of nutrition bars outnumber their male counterparts 15.2 million to 12.4 million, and continue to offer a major opportunity for nutrition bars as well as other sports nutritionals.
In contrast, men account for 64% of high-volume users of sports drinks, and younger men are the most likely to use sports drinks. Yet marketers need to keep their eye on the demographics wheel of fortune: the population of males under the age of