date:Jul 31, 2013
market draws a wide and varied group of consumers. According to David Sprinkle, research director for Packaged Facts, a number of demographic developments create both challenges and opportunities for sports nutritional marketers.
For example, there are vast demographic and attitudinal differences between those who are high-volume users of sports drinks and those who eat relatively large quantities of nutrition bars. Women lead in the market for nutrition bars: among those who have eaten at leas