date:Jul 31, 2013
k from a wide range of discretionary expenditures. By 2010, however, the recovery of the economy and PepsiCos revival of the Gatorade brand led to a rebound in sales in the sports drink category.
Nutrition bars, similarly, have experienced improved performance since 2010, posting double-digit growth. Packaged Facts projects category growth at 14% in 2013, for sales of $2.6 billion.
Powered by 77 million users of sports drinks and 28 million consumers of nutrition bars, the sports nutritional