date:Jul 30, 2013
Taste is king is a phrase often used throughout the food and beverage industry, and it is the reason the Campbell Soup Co. is eliminating its 100% Natural line of soups and replacing it with its new Homestyle line of 29 ready-to-serve soup varieties. Simply put, ingredient technologies not perceived as natural were required for the company to achieve the taste profiles it desired.
Mark Alexander, president of Campbells North America business unit, said the 100% Natural line did not live up to t