date:Jul 29, 2013
smaller-sized packages designed for treating occasions. The company will also focus on building V8 juices down under, where the brand has 90% awareness but only 12% household penetration. Campbell plans to continue to introduce new flavours, including a light V8 V-Fusion beverage and drive trial with advertising and in-store activation.
In China, the company noted that the pending acquisition of Kelsen Group will give Campbell a solid platform for growth in baked snacks.
We are executing agai