date:Jul 23, 2013
ifornia traveled to Shanghai, Beijing, Ningbo and Hong Kong, for consumer events, tastings and educational seminars.
The activities were part of a continuing effort to spread awareness of California wines in China, a campaign now in its third year.
During a trade mission led by California Governor Jerry Brown in April, a new initiative called California Wines Master Class debuted in cities across China to educate consumers on wine history, climate, regions, varietals and food pairings.
Califo