date:Jun 22, 2012
and
Daniel Pierce, VP of Brand Strategy Product Development at Gaspari Nutrition told NutraIngredients-USA that consumer demand will dictate the rise of probiotic-containing sports nutrition products primarily because many sports nutrition supplements serve multiple purposes and immune health awareness is growing.
Fundamentally, if a consumer can purchase a single product that has two functional uses instead of one at a better price point than the two components purchased separately, its a hu